Mental Overload – A Modern Problem

Each day, the average person is bombarded by something in the order of three to five thousand advertising messages. Sorting through this flood of information is a task which our minds perform with ruthless efficiency, protecting us from information overload by blinding us to those messages that are of no interest to us. This leaves only a small window for effective communication. Put simply our five senses have never been more assaulted than they are now. Possibly the greatest problem the church of the 21st century faces in its heaven-sent task to proclaim the gospel is not only what we say, but how and where we say it.

The Inspired Film Fund (IFF) has been established because people like you appreciate the power of the media to affect lives – the fund is a convenient way to get involved, providing a tax efficient way of giving and a proactive way of making sure positive, uplifting, inspirational films continue to be made. Challenging people to grow is not the current spirit of the age, but it is the role of the arts to call us to a different place, fill us with hope and perhaps more importantly, aspiration. The main aim of the IFF is to allow everyday people who care about their world to join together so that their voice can be heard above the negativity that surrounds much of what populates our screens.

A More Powerful Voice

The IFF offers a unique way of achieving its aim. Mass media is a notoriously expensive and difficult means of communication; impossible for most churches to access, however there are several global success stories of God’s people working together to achieve something much bigger than they could ever achieve on their own. Essentially IFF is a vehicle, which allows the community of believers to speak with a voice many times more powerful than their own. Film is a wonderful medium for raising and distilling the question; the church is God’s given way of providing the answer.